2013
The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. And there's no one more comfortable with himself than a man who owns a head massage.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
Awards
D&AD / Wood Pencil / Craft / Music
Cannes / Gold Lion / Film Craft
2022
ROLLIN’ is a new entrant to the car insurance category in Australia. Their offering was different to the other big players in market: a subscription based model that allowed customers to leave whenever they wanted.
Our launch idea was to convey the feeling of not being tied down through a larger than life character, Larry, a giant yellow puppet who rolls around his neighborhood doing his own thing, whilst freestyle rapping to the Humpty Dance.
2013
The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. And there's no one more comfortable with himself than a man who does karate in a hair salon.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
Awards
D&AD / Yellow Pencil / Film Craft
Cannes / Gold Lion / Film Craft
2010
By coupling a Nokia mobile phone with a microscope, Professor Fletcher's "CellScope" was playing an important role in helping to diagnose malaria in remote areas in third world countries - simple, but genius.
We decided to celebrate the CellScope by using the same technology to try and film the world's smallest film. The result was 'Dot', a new Guinness World Record for the 'World's Smallest Stop-motion Animation Character in a Film'.
Created by Sumo Science at Aardman, it stars a 9mm girl called Dot as she struggles through a microscopic world. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.
The "behind the scenes" film gained almost as much traction as the film itself, as people delved into the production story and powerful camera that made this all possible.
Agency: Wieden + Kennedy London
Role: Account Director
Awards
Guinness World Record / 'Smallest Stop-Motion Animated Character'
TED / Ads Worth Spreading
Epica / Epica D'Or / Film
Cannes / Bronze Lion x2 / Cyber + Production Design
2015
The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. This UK-specific spot used some particularly comfortable spray tanners to bring to life the UK's hero serve: Southern Comfort and Lemonade.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
2012
For the 2012 Grammys, we promoted Target's featured artists by shining the spotlight on the fans those artists inspire. To do this, we found online videos of fans covering each artist's signature song and filmed those fans singing their own version. It was the fan's time to shine.
Eleven year old singer, Denise Bestman, became a viral sensation after 40 million Grammy viewers saw her Adele performance.
Agency: Wieden + Kennedy Portland
Role: Account Supervisor
2014
The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. And there's no one more comfortable than a woman who rocks nails painted as sharks.
Launched to coincide with Shark Week, we “adopted” a shark and christened him "The Sharktender". We tracked his whereabouts on SouthernComfort.com while also offering “location-based drink recommendations.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
2012
A follow-up to the hugely successful 'Dot', 'Gulp' is a short film created with Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film broke a world record for the 'largest stop-motion animation set', with the largest scene stretching over 11,000 square feet.
The film reached over a million views in under a week, with no paid media support.
Agency: Wieden + Kennedy London
Role: Account Director
Awards
Guinness World Record / 'Largest stop-motion animation set.’
Cannes / Bronze / Film Craft
Vimeo / Staff Pick
2009
Under the campaign line 'It's not technology, it's what you do with it' we wanted to create a tool that allowed people to get creative with their phones. At the time there were limited music making apps on Nokia's Ovi store. 'Looping' was a form of music making through live sampling was becoming popular with music makers, so we set about making a looping app, developing a simple and iconic design. To promote the app and the new Nokia N8 we created the ultimate demonstration of the app in a Shanghai poodle parlour. The app, and it's knock on effect for the N8 phone, was a big success, as Loop became the second most downloaded music app on OVI (second only to Shazam).
Agency: Wieden + Kennedy London
Role: Account Director
2014
Most alcohol brands tell people how to drink their spirit. We did the opposite, and asked people to show us - and the world - how they like their Southern Comfort.
To launch the site, we urged people to "Go Drink Yourself", and win a "mug of your mug". Contestants submitted a cocktail of their own creation using the Southern Comfort Drink Creator, the got people to vote for their creations. The cocktails with the most votes won hand sculpted Toby jugs of their own faces.
To kick-start the contest, we made mugs for some of our favourite celebrities, like Andy Richter, Chris Webber and Conan O’Brien. They liked them, and tweeted their gratitude.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
Awards
D&AD / Wood Pencil
Cannes / Cyber Lion / Short List
The FWA - Site of the Day
2022
Stake is a new entrant to the financial share trading category in Australia. Their offering is different to the other big players in market, allowing users to trade on both the NYSE and ASX. Our brief was to announce Stake’s launch and appeal to an audience of young, ambitious investors.
2010
To showcase the N8's HD Video Camera, we wanted to capture something only a phone could. Something we'd never really seen before. Before the days of flying 'drones' we came up with the idea of re-skinning a remote control helicopter to look like a dragonfly. Phone's on the front of the dragonfly would record the vision, while others could be placed around the place catching unusual angles. Shot in Norway's Lofoten Islands the result really proved the power and versatility of Nokia's HD film camera.
Agency: Wieden + Kennedy London
Role: Account Director
2015
People didn't know how to drink Southern Comfort. Southern Comfort had signed Danny McBride as a brand ambassador. We found an interesting way to use Danny McBride to tell people how to drink Southern Comfort.
The song made the Spotify viral charts, reaching Number 4 in the US, and Number 5 globally, just behind Justin Bieber.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
Awards
Clios / Gold / Branded Entertainment
Clios / Silver / Music
One Show / Gold / Music Video
2017
ALDI had grown rapidly over their 15yrs in the Australian market to become a credible challenger to the established duopoly of Coles and Woolworths. That said, deep-seated assumptions and received wisdom about the trade-offs of shopping with a "discounter" had started to hold ALDI back.
Hence we launched Good Different - a new way to reframe ALDI and its offering. This new positioning was launched with four brand films, each taking an honest look at how ALDI is a little different, but for good reason.
Agency: BMF Sydney
Role: Group Account Director
Awards
Cannes / Bronze Lion / Film (“Pasta Sauce”)
2012
As part of Sony Pictures' promotional push for Skyfall (Bond 23), and to promote Sony Electronics' products which featured in the movie, we created this fully integrated campaign.
The highlight of this effort was a “The British Intelligence Officer Exam” - an MI6 entrance test we created and launched in the lead-up to the movie's release.
To tease the game, we sent bloggers Sony recorders and a covert web address. The site “listened” to the sound on the recorder and unlocked the game.
The game itself was almost entirely text-based. Fans corresponded with agents in the field, offering solutions in sticky situations.
The top gaming blog called it "the best James Bond game of the fall".
Agency: Wieden + Kennedy Portland
Role: Account Supervisor
2013
The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. And what's more comfortable than a man who holds his drink in the only way it feels comfortable?
Media: Large format OOH
Agency: Wieden + Kennedy New York
Role: Management Supervisor
2015
The Cooper Hewitt had been shut for extensive renovation, and had subsequently slipped off the radar. The museum also had the problem of being located in the Upper East Side - an area of New York not known with cutting edge design. To re-eagage the design conscious and museum going public - and to put the museum's location at the centre of that conversation - we used site specific outdoor to take at pop at other areas of the city.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
2013
The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. And there's no one more comfortable with himself than a man who dances with himself.
Agency: Wieden + Kennedy New York
Role: Management Supervisor
