2014

The "Whatever's Comfortable" campaign was created to celebrate people who are completely comfortable with themselves. And there's no one more comfortable than a woman who rocks nails painted as sharks.

Launched to coincide with Shark Week, we “adopted” a shark and christened him "The Sharktender". We tracked his whereabouts on SouthernComfort.com while also offering “location-based drink recommendations.

Agency: Wieden + Kennedy New York
Role: Management Supervisor