2012
As part of Sony Pictures' promotional push for Skyfall (Bond 23), and to promote Sony Electronics' products which featured in the movie, we created this fully integrated campaign.
The highlight of this effort was a “The British Intelligence Officer Exam” - an MI6 entrance test we created and launched in the lead-up to the movie's release.
To tease the game, we sent bloggers Sony recorders and a covert web address. The site “listened” to the sound on the recorder and unlocked the game.
The game itself was almost entirely text-based. Fans corresponded with agents in the field, offering solutions in sticky situations.
The top gaming blog called it "the best James Bond game of the fall".
Agency: Wieden + Kennedy Portland
Role: Account Supervisor