2010

By coupling a Nokia mobile phone with a microscope, Professor Fletcher's "CellScope" was playing an important role in helping to diagnose malaria in remote areas in third world countries - simple, but genius. 

We decided to celebrate the CellScope by using the same technology to try and film the world's smallest film. The result was 'Dot', a new Guinness World Record for the 'World's Smallest Stop-motion Animation Character in a Film'.   

Created by Sumo Science at Aardman, it stars a 9mm girl called Dot as she struggles through a microscopic world.  All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.

The "behind the scenes" film gained almost as much traction as the film itself, as people delved into the production story and powerful camera that made this all possible.

Agency: Wieden + Kennedy London
Role: Account Director

Awards
Guinness World Record / 'Smallest Stop-Motion Animated Character'
TED / Ads Worth Spreading
Epica / Epica D'Or / Film
Cannes / Bronze Lion x2 / Cyber + Production Design