2015

People didn't know how to drink Southern Comfort.  Southern Comfort had signed Danny McBride as a brand ambassador.  We found an interesting way to use Danny McBride to tell people how to drink Southern Comfort.   

The song made the Spotify viral charts, reaching Number 4 in the US, and Number 5 globally, just behind Justin Bieber. 

Agency: Wieden + Kennedy New York
Role: Management Supervisor

Awards
Clios / Gold / Branded Entertainment
Clios / Silver / Music
One Show / Gold / Music Video