2014

Most alcohol brands tell people how to drink their spirit. We did the opposite, and asked people to show us - and the world - how they like their Southern Comfort.

To launch the site, we urged people to "Go Drink Yourself", and win a "mug of your mug".  Contestants submitted a cocktail of their own creation using the Southern Comfort Drink Creator, the got people to vote for their creations. The cocktails with the most votes won hand sculpted Toby jugs of their own faces.

To kick-start the contest, we made mugs for some of our favourite celebrities, like Andy Richter, Chris Webber and Conan O’Brien.  They liked them, and tweeted their gratitude.

Agency: Wieden + Kennedy New York
Role: Management Supervisor

Awards
D&AD / Wood Pencil
Cannes / Cyber Lion / Short List
The FWA - Site of the Day