2012

For the 2012 Grammys, we promoted Target's featured artists by shining the spotlight on the fans those artists inspire. To do this, we found online videos of fans covering each artist's signature song and filmed those fans singing their own version. It was the fan's time to shine.

Eleven year old singer, Denise Bestman, became a viral sensation after 40 million Grammy viewers saw her Adele performance.

Agency: Wieden + Kennedy Portland
Role: Account Supervisor